DJ Growth is an Edinburgh-based marketing consultancy that acts as an in-house marketing manager for small and medium-sized food and farming businesses, sitting between the business and its agencies. It is run by Declan Rankine, a senior marketing manager with experience at UK direct-to-consumer and subscription food brands. DJ Growth sets the marketing plan, briefs and manages agencies and freelancers, and makes sure every pound spent on websites, SEO, ads and customer journeys turns into sales.

DJ Growth is run by Declan Rankine. Declan has held senior marketing roles at UK subscription and D2C brands including Gousto, Bella & Duke and Natures Menu, covering customer acquisition, retention and reactivation.

DJ Growth works with small and medium-sized businesses across Scotland and the UK. That includes farm shops, meat and dairy producers, bakeries, food and drink makers and rural businesses that want to sell more online or directly to customers

A specialist already understands how food and farming businesses work — seasonality, short shelf lives, tight margins, wholesale versus retail, and the customers who buy from producers. DJ Growth combines big-brand D2C marketing experience with a farming background, so advice is practical and sized for a smaller business, not a corporate budget.

DJ Growth is based in Edinburgh, Scotland. It works with businesses across Edinburgh, the Lothians, Fife, the wider Central Belt and the rest of the UK, both in person and remotely.

An outsourced in-house marketing manager does the job of a marketing manager on your team, part-time, without the cost of a full-time hire. DJ Growth sets your marketing plan and budget, briefs and manages your agencies and freelancers, checks their work and reports back on what is driving sales.

Agencies do the work, but someone on your side needs to set the direction, write clear briefs and check the results. Without that, small businesses often pay for activity they cannot judge. DJ Growth sits between you and your agency as your marketing lead, so the agency is held to targets that matter to your business.

No. DJ Growth usually works alongside your existing agency and makes it more effective. If an agency is not delivering, DJ Growth can help you find and onboard a better one, and can take on some work directly where that costs less.

No. Many businesses do not need an agency at all. Declan at DJ Growth builds a simple marketing plan you or your own team can run day to day, using easy, low-cost tools with a big impact on sales. DJ Growth sets everything up, shows you how to use it and checks in as often as you need.

DJ Growth covers direct-to-consumer (D2C) growth strategy, website and online shop improvements, SEO and local landing pages, Google Ads, and email/CRM customer journeys — doing the work directly or briefing and managing specialist agencies on your behalf. Work can be a one-off project, such as a website review, or an ongoing growth partnership.

Most small food businesses sell more online by fixing three things: making the website easy to buy from, getting found on Google for the right local and product searches, and emailing customers so they come back and reorder. DJ Growth reviews each of these, finds the biggest gap and fixes that first.

IA farm can sell direct to consumers through an online shop, a meat box or veg box subscription, local delivery or collection, farm gate sales and farmers' markets. DJ Growth helps farms choose the right model, price it so it is profitable, set up the website and checkout, and find their first regular customers.

Yes. DJ Growth improves your website's SEO, builds local landing pages for the towns and areas you serve, sets up your Google Business Profile, and adds FAQs and structured data so search engines and AI tools understand what you sell and where.

Yes. DJ Growth sets up and manages Google Ads for small businesses with modest monthly budgets, or oversees your existing ads agency so you know what you are getting for your spend. Campaigns are built around cost per customer, so every pound of spend is tied to orders or enquiries rather than clicks.

A customer journey is the series of emails, messages and offers a customer gets from first purchase onwards — welcome, second order, reorder reminders and win-back. It matters because a repeat customer costs far less than a new one. DJ Growth has built and run reactivation journeys for UK subscription brands and charities.

DJ Growth prices work as fixed-fee projects or a monthly retainer, agreed upfront so there are no surprises. A first conversation is free, and every proposal sets out what will be done, what it costs and what results to expect.

Start with a free, no-obligation call to talk through your business and goals. DJ Growth then reviews your website, marketing and sales channels and sends a short written proposal with recommended next steps. Get in touch at declanrankine@dj-growth.com or on 07940 554119.

Yes. DJ Growth is based in Edinburgh but works with businesses across Scotland and the rest of the UK. Most work can be done remotely, with site visits where they help.

Google Ads and email campaigns can bring orders within weeks. SEO usually takes three to six months to show steady gains in traffic and sales. DJ Growth sets clear targets at the start and reports on cost per customer and sales, not just clicks.